Valhmor Re-Brands

Valhmor, formally known as Valhmor Borg Import/Export has undergone a total brand review and today unveiled its new logo and website. The new brand identity reflects Valhmor’s commitment to providing the very best in terms of quality fresh and frozen products sourced from all over the world. The new website (www.valhmor.com) which also launches on the same day will seek to increase Valhmor’s online presence and will help to communicate with current as well as prospective clients.Commenting on Valhmor’s rebrand, Managing Director, Joseph Azzopardi said ;

‘The Valhmor Borg brand started operating in 1975 and its main business activity was the importation of fresh and frozen foodstuffs as well as wines. Azzopardi Group purchased the entity in 2011 and, through the use of various group synergies enabled the business to grow further over the years. Today we employ in excess of 150 employees and import from over 35 countries and our hard work enables us to offer the best quality products from the best sources worldwide at competitive prices.We feel that during this time of growth it was appropriate to invest further into our marketing strategy so creating an even stronger brand presence both on and offline was a top priority. We have worked closely with our staff, as well as focusing on our clients to develop a brand identity that represents what Valhmor is all about, ‘Catering to the Caterer’. Moreover, we offer exceptional service and customer care to our clients, whom we view as partners within the catering industry. We are grateful to our customers and also to our staff, who work with great dedication and passion.

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Matthew Spiteri Gonzi

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